China consolidates in the first place of exports

This campaign is the continuation of the campaign launched on 2016 which aimed to make known the diversity of the country and the wines.

In 2017, the Chinese market followed surprising for national wines by positioning and consolidating as the main destination for the national product.

During the past year, the successful digital marketing campaign in China had 325 million of impressions with 8% of engagment. This campaign is the continuation of the campaign launched on 2016 which aimed to make known the diversity of the country and the wines. The strategy was to introduce Chile and its wines with greater depth and to highlight our country as a wine-growing paradise.

 

 

2016

2017

Impresions

+120.000.000

+325.000.000

Engagement

18.000.000

25.000.000

New Followers

+50.000

+80.000

 

Among the main activities carried out are the honeymoon campaign, which consisted of a contest that invited Chinese couples to participate for a honeymoon in Chile. During the trip, the winners were able to explore Chile and its wines. 12 videos were developed which were published by chapters on the various online platforms (Sohu, Tencent, Youku, Bilibili and Iqiyi) and on average were seen by 1.5 million people per video.

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